Xeneta: Content Marketing Strategy

As a content marketing manager, I have been driving content strategy and multiple marketing projects at Xeneta. My key responsibilities have included developing and owning the content strategy and content calendar, creating compelling and search-optimized content for various channels, identifying industry thought leaders, and monitoring content performance to optimize for revenue impact.

Key Responsibilities

• Developed and owned the content strategy and content calendar
• Created various types of content across multiple channels
• Identified industry thought leaders for content development
• Monitored content performance and analyzed data to determine revenue impact

Samples

Xeneta Summit 2022 | Predicting Air Freight Market Trends for 2023 & Beyond

Container Rates & Trends: What Xeneta Customers Are Saying

Launching Carbon Emissions Index (CEI): A transparent solution for building more sustainable freight buying and selling processes

Xeneta Customers Say: Lifting of Shanghai Lockdowns Will Increase Freight Rates

The Countdown Has Begun: Time To Add A Greener Edge To Your Freight Strategy

Are you ready to make a more positive impact on the planet? We want to help. 

Transportation Insights | Digitalization & Future of Container Shipping

The Shipping Countdown: Top 7 factor(s) that will impact the market in 2023

Xeneta Summit 2021 | The Future of Maersk

Key Results

So far, my efforts have led to impressive results for Xeneta, including:

• 40-50% increase in podcast subscribers in 3 months
• Grew LinkedIn online newsletter community to more than 3000 in less than three months
• 12-15% inbound leads each quarter through various channels such as blogs, reports, and social media marketing
• 35% increase in social media audience in a year, with over 3000% increase in impressions and over 800% increase in clicks in 2022
• More than a 2000% increase in the number of unique visitors on the company’s key social channel in 2022 vs. 2021

Skills

The role helped me utilize below skills to achieve desired results:

• Content strategy development and execution
• Project management
• SEO and content optimization
• Social media marketing
• Data analysis and performance monitoring
• Collaborative and cross-functional team management
• Influencer marketing and thought leadership development

Back to the portfolio

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Let’s build something great together.

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