Project Overview:
I was tasked with creating and leading a content marketing plan to raise brand awareness for a new Oslo-based tech startup’s website. The goal was to improve the company’s social presence and educate prospects about the company’s value proposition.
Role:
As the lead for the content marketing plan, I was responsible for creating and executing the strategy from start to finish. I collaborated with subject matter experts to create valuable content that educated prospects about the company’s value proposition. I also oversaw the content distribution on the website and social media platforms.
Approach: To accomplish the goal, I conducted industry research and multiple interviews with subject matter experts to develop various pillar content for the company’s website. I also repurposed the content on social media posts to reach a wider audience.
Results: Implementing the content plan resulted in a 40% increase in social media followers in just a month. Social media engagement also increased significantly due to the content plan.
Skills Utilized:
- Industry research and analysis
- Subject matter expert interviews
- Content creation and repurposing
- Social media marketing and management
- Project management and leadership
Sonal Mishra 