Objective:
To raise awareness about Aker Solutions’ digital initiatives and enhance its brand voice immediately after a big merger process to fuel its ongoing recruitment campaign.
Role:
Digital Marketing Consultant
Skills demonstrated:
- Project management
- Strategic planning
- Content creation and distribution
- Stakeholder management
- Social media marketing
- Performance analysis
Key Achievements:
- Successfully managed the planning and execution of the EMPOWR digitalization campaign for Aker Solutions.
- Conducted in-depth research and analysis to understand the company’s mission and vision toward its digital and sustainable goals.
- Created a unified messaging for the brand that represented the expertise and offerings of the new entity during the merger process.
- Developed a comprehensive campaign scope, messaging, and promotion plan that resulted in significant engagement and impressions on social media channels.
- Collaborated with various stakeholders to create engaging and informative content in different formats that helped highlight the company’s commitment to digital innovations.
- Leveraged social media marketing and the company’s internal communication channels to distribute the content and reach a wider audience.
- Conducted performance analysis to measure the campaign’s success and made data-driven recommendations for future improvements.
Sonal Mishra 